Script & story testing
Now taking studiesKnow which story lands before you fund it.
The cheapest time to fix a story is on the page. Target readers read your script in a moderated session, and we map their response and feedback to specific pages and scenes.
For · Producers, development and commissioning teams, and financiers.
Request a script study proposalDecisions this informs
- Whether the premise is clear early enough.
- Which characters readers connect with, and why.
- Which turns confuse, and which surprise in the right way.
- Which of two drafts, or competing scripts, reads more strongly with the intended audience.
When to test
- Treatment or outline
- First draft
- Revised draft
- Competing scripts in development
Study approach
- Readers matched to the intended audience read in a moderated session.
- Responses and comments are mapped to pages and scenes.
- We explore premise clarity, character connection, confusing turns and expectations.
- Methods are confirmed in your proposal.
A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.
What you receive
- A page and scene map of reader response
- Premise and character findings
- Points of confusion with reader verbatims
- Draft-to-draft or script-to-script comparison, where in scope
- A debrief session with your development team
What this study cannot tell you
- — A greenlight verdict.
- — Investment advice.
- — An automated script score. The decision stays with your team.
Questions
What decision are you trying to make?
Producers, development and commissioning teams, and financiers.
Request a script study proposal