How it works
From one decision to clear evidence, in six steps.
Every study starts with the decision you need to make, not with a method.
Step 01
Define the decision
We start with the specific creative choice in front of you: which cut, which opening, which onboarding flow.
Step 02
Design the study and agree methods
We propose the audience, the session format and the methods, and state what each can and cannot support.
Step 03
Recruit adult participants
Adults matched to your audience by language and city, who receive participant information and give consent.
Step 04
Run the session
Participants watch, read or play your content in a controlled session, with your content protected under NDA.
Step 05
Analyse feedback and signals together
Researchers read participant feedback alongside any signals, never signals on their own.
Step 06
Debrief
We walk your team through findings, uncertainties and recommended next tests.
A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.
Our research principles
- We inform decisions, never automate them.
- Feedback always; signals only where they add evidence.
- Adult, consenting, paid participants.
- We report uncertainty honestly.
- When comparing versions, we rotate viewing order or use separate groups to reduce bias, and individual responses are always collected before any group discussion.
Audience size, languages, timeline and price are set in each proposal.
Typical turnaround: [TO CONFIRM: typical turnaround]
What decision are you trying to make?
Tell us about your content, audience and deadline. We'll propose a study that fits.
Request a study proposal