Sample report · fictional
Sample report: Monsoon Platform (fictional)
- Objective
- Compare audience response to the opening, midpoint and ending of a trailer cut
- Sample
- 48 adult participants (fictional sample)
- Method
- Controlled screening of a 90-second trailer, followed by a structured questionnaire and short group discussion. Fictional.
- Date
- Fictional date: not a real study
Storyboard · 90-second trailer
0:00
Rain on a station roof
0:15
A train arrives late
0:30
Two strangers, one umbrella
0:45
The platform lights fail
0:60
A letter left on a bench
0:75
Title card
Illustrative response index
Illustrative, simulated data
This is demo data on a 0-100 scale at 5-second intervals. It is not a validated emotional score and does not measure what any participant felt.
Opening · 0:10 — Attention builds slowly. Index 49 for All (48).
Show chart values as a table
| Time | Index (0-100) |
|---|---|
| 0:00 | 42 |
| 0:05 | 45 |
| 0:10 | 49 |
| 0:15 | 52 |
| 0:20 | 55 |
| 0:25 | 57 |
| 0:30 | 60 |
| 0:35 | 58 |
| 0:40 | 54 |
| 0:45 | 48 |
| 0:50 | 44 |
| 0:55 | 46 |
| 0:60 | 51 |
| 0:65 | 59 |
| 0:70 | 66 |
| 0:75 | 72 |
| 0:80 | 78 |
| 0:85 | 74 |
| 0:90 | 70 |
A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.
Observations (fictional)
All · 48 participants
- The midpoint drew mixed comments about the premise.
- Several participants called the ending intriguing.
Proposed next steps
- Test a shorter opening against the current cut.
Limitations
- — Illustrative sample only; not representative of any population.
- — No causal inference: the data cannot show why responses changed.
- — No forecast of box office or viewing.
- — Segment differences are not tested for significance.
Illustrative stop-and-stay curve
Illustrative, simulated data
Each line shows the percentage of the 48 participants still watching a variant at each second. 0:00 is when the reel appeared in the feed. “Stopped scrolling” is the share still watching at 0:02, i.e. those who did not swipe past straight away. Demo data; not a forecast of views.
The curve, the bars and the timestamped feedback follow the reel you pick.
Point at, tap or focus a time to read the exact counts.
Stopped scrolling (still watching at 0:02)
63%
30 of 48
Stopped scrolling (still watching at 0:02)
79%
38 of 48
Stopped scrolling (still watching at 0:02)
50%
24 of 48
Show chart values as a table
| Time | Variant A · selected | Variant B | Variant C |
|---|---|---|---|
| 0:00 | 100% (48) | 100% (48) | 100% (48) |
| 0:02 | 63% (30) | 79% (38) | 50% (24) |
| 0:04 | 56% (27) | 73% (35) | 42% (20) |
| 0:06 | 52% (25) | 67% (32) | 35% (17) |
| 0:08 | 48% (23) | 63% (30) | 31% (15) |
| 0:10 | 44% (21) | 58% (28) | 27% (13) |
| 0:12 | 42% (20) | 54% (26) | 25% (12) |
| 0:14 | 38% (18) | 52% (25) | 23% (11) |
| 0:16 | 35% (17) | 50% (24) | 21% (10) |
| 0:18 | 33% (16) | 46% (22) | 19% (9) |
| 0:20 | 31% (15) | 44% (21) | 19% (9) |
Timestamped feedback (fictional)
Selected reel: Variant A · Train horn cold open
- 0:01 The horn made me look up, but I wasn't sure what it was for.
- 0:09 Felt slow once the station shot held.
Timestamped feedback here is for the selected reel. All three were collected in the same session.
Unaided recall examples (fictional)
- Variant A
- “Something about a train.”
- “Monsoon… Platform?”
- Variant B
- “Monsoon Platform.”
- “Two strangers sharing an umbrella.”
- Variant C
- “Monsoon Platform.”
- “Not sure, a film poster?”
Suggested next edits
- Test Variant B's opening line with the platform-lights moment moved earlier.
- Add the release month to the closing card and test a captioned version.
Observations (fictional)
- Variant B kept the most participants past the first two seconds and to the end.
- Variant C lost half of participants within two seconds; several said it looked like an advert.
- Variant A drew attention with sound but participants were unclear what it was for.
Limitations
- — Illustrative sample only; not representative of any population.
- — A simulated feed is not a live platform; no view, reach or virality forecast.
- — Differences between variants are not tested for significance.
Lifestyle-product Reel (fictional)
Dayloop bottle — a fictional 30-second Reel
Illustrative report — fictional content and simulated findings.
Illustrative, simulated data
- Study objective
- Compare two opening hooks for a fictional lifestyle-product Reel.
- Fictional participants and viewing setup
- 24 fictional adult participants each viewed both 30-second versions individually on a phone in a simulated vertical feed. 12 saw A first and 12 saw B first. There are 24 unique participants and 48 viewing responses, not 48 people. Individual questionnaires preceded an optional moderated discussion.
A bottle on a desk; the Dayloop name appears first.
Original storyboard · fictional
0:00–0:05
A bottle on a desk; the Dayloop name appears first.
0:05–0:10
Bottle beside a work notebook
0:10–0:15
Bottle slips into a tote
0:15–0:20
Refill at the kitchen counter
0:20–0:25
Dayloop name on the bottle
0:25–0:30
Explore the bottle · fictional CTA
Hook comparison · simulated viewing choices
Count still watching at 0:03 after the opening appeared in the simulated feed, divided by the 24 unique participants who saw that hook. This is an observed viewing choice in the fictional session, not a preference score, reach estimate or forecast of views.
| Hook | Still watching at 0:03 | Swiped past by 0:03 |
|---|---|---|
| Hook A · Product first | 15/24 (63%) | 9/24 (38%) |
| Hook B · Situation first | 19/24 (79%) | 5/24 (21%) |
Timestamped qualitative feedback · fictional
- 0:02
I saw the bottle, but I didn't know why I should keep watching.
- 0:13
The tote moment helped me understand where I would use it.
Unaided answers · fictional
- Message recalled
- “A bottle you can carry between work and the rest of the day.”
- Brand and product recalled
- “Dayloop, I think. A reusable bottle.”
These are fictional questionnaire and discussion answers, not measured purchasing or sharing behaviour.
Observations · fictional
- 19 of 24 stayed past 0:03 for Hook B, compared with 15 of 24 for Hook A in this simulated setup.
- The fictional comments suggest testing earlier brand visibility without losing the situation-led opening. They do not establish a market-wide preference.
Suggested next edits
- Test the situation-led opening with the Dayloop name visible earlier.
- Shorten the tote transition and retain the product-use context.
- Compare a clearer closing invitation against the current ending.
Limitations
All content, counts and findings are simulated. This fictional sample is not representative; no causal inference, statistical significance, virality score or view forecast is claimed. No camera or biometric recording is assumed.
Social reels (fictional)
Illustrative, simulated data
Compare three opening hooks for a promo reel
Each participant saw all three 20-second vertical variants on their own phone in a simulated feed where they could scroll past, in rotated order. Fictional.
All counts are of unique participants (out of 48). Every participant saw every variant once.
Selected reel: Variant A · Train horn cold open · Opens on the late train's horn · 0:20