Understand how an episode holds its audience.

Episodic storytelling lives or dies on pacing and the pull of the next episode. We show commissioning and content teams how a defined audience moves through a pilot or episode, and what they say they would do next.

For · OTT commissioning, content and marketing teams, and production houses delivering to platforms.

Request an OTT study proposal

Decisions this informs

Whether the pacing of a pilot or episode 1 earns the next episode.
Which characters land, and which confuse or put people off.
Where comprehension breaks down across languages.
Which key art and promos set the right expectation.

When to test

Pilot
Episode 1
Recut episodes
Key art and promos

Social cut-downs of episodes and promos for Reels and Shorts can be tested in the same study, in a simulated vertical feed.

Study approach

We screen the episode to adult participants matched to the platform's intended audience.
We explore pacing, comprehension, character response and stated intent to continue.
Stated intent to continue is what participants tell us. It is reported separately from, and never presented as, actual viewing or retention.
Methods are confirmed in your proposal.

A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.

What you receive

Episode timeline annotated with response and comments
Character response summary
Comprehension findings by language group
Stated intent to continue, clearly labelled as stated
Recommendations for recut, promo or key art
A debrief session with your team

What this study cannot tell you

— Real-world completion rates.
— Subscriber acquisition or retention impact.
— How the series will perform on any specific platform.

Questions

What decision are you trying to make?

OTT commissioning, content and marketing teams, and production houses delivering to platforms.