Advertising testing
Exploratory pilotExplore how your creative is received.
We are exploring how our study approach can help brands and agencies compare creative before launch, in a controlled session with a defined audience.
For · Brands, agencies and research partners.
We are opening a limited pilot in 2027. Remote and camera-only testing is not offered yet.
Join the pilot listDecisions this informs
- Whether the core message is understood.
- What participants recall after viewing.
- Whether the creative feels relevant to the intended audience.
- How creative variants compare in a controlled session.
When to test
- Animatics
- Rough edits
- Finished creative variants
Study approach
- Our main pilot format is Reels and Shorts batch testing: 10 to 20 creative variants compared in one session. Viewers use their own phones in a simulated vertical feed where they can scroll past. Each viewer responds individually first; an optional moderated discussion then explores why. Longer brand films can be tested in a controlled screening.
A physiological or behavioural signal does not identify a person's internal emotion with certainty. Findings need context, participant feedback and human interpretation.
What you receive
- Message understanding and recall findings
- Relevance feedback from the intended audience
- Variant comparison summary
- A debrief session
Research questions
Opening hook
What do viewers understand in the first seconds, and when do they scroll away?
Message
What do viewers think the video is saying?
Pacing
Which moments feel slow, confusing or rushed?
Recall
What title, star or brand do viewers remember without prompting?
Call to action
Is the next step (watch the trailer, book tickets, follow) clear?
Version comparison
How do alternative hooks, edits, captions or endings compare within the study?
We report what viewers did (stopped, kept watching, swiped away) separately from what they told us. Intent to share, follow or watch is reported as stated intent, not behaviour.
Camera recording is not required. Any additional measurement is explained and agreed in the proposal.
Not offered: self-serve testing for individual creators.
What this study cannot tell you
- — Sales uplift.
- — Return on investment.
- — In-market campaign performance.
- — Organic reach, virality, or how a platform's algorithm will distribute the content.