About
Better-informed creative decisions for Indian storytellers.
Nutrl.ai is a Nirji Ventures initiative that helps Indian storytellers and content teams make better-informed creative decisions.
Nutrl.ai is operated by NirijX Solutions.
Nutrl reads as “neutral”: an unbiased read of how real audiences respond, before money is committed.
Local commercial understanding
We start from how Indian films, series and games are commissioned, marketed and released, and the decisions teams actually face.
Study delivery
We design and run managed studies end to end: recruitment, sessions, analysis and debrief.
Research technology partnerships
We work with research technology partners where measurement adds evidence, and our researchers stay responsible for interpretation.
Founder
Siddharth Pandit
What decision are you trying to make?
Tell us about your content, audience and deadline. We'll propose a study that fits.
Request a study proposal